Secretsales.com reports 68 percent rise in FY13 revenues
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“As a result of our finely-tuned marketing strategy, the momentum in the business has continued into 2014, with sales for the first 7 months up almost 40 percent, putting us on track to move into profitability from the fourth quarter of this year,” Kukadia added.
Company was able to narrow its operating losses by 10 percent despite a year of investment. Customer acquisition costs were brought down by 37 percent compared to 2012. Extended category range now includes accessories, footwear, apparel, children’s wear, lingerie, beauty and home ware and lifestyle. It signed 595 new brands agreements in the year, making over 1,500 in the total portfolio.
Significant investments were made in upgrading technology platform and team building. Platform was able to generate 50 percent of revenues through mobile devices compared to 35 percent in 2012. To boost growth prospects, company raised 3.8 million pounds (6.1 million dollars) from existing shareholders, Partech and 123Venture.