ShoeMint.com to launch with Rachel Bilson

Actress Rachel Bilson is partnering with celebrity stylist, Nicole Chavez, footwear designer, Steve Madden, and social commerce company, BeachMint, to launch online brand, ShoeMint. ShoeMint's debut collection will launch for

holiday/winter 2011, and will be a combination of ‘Bilson’s signature style, Chavez’s fashion expertise, and embody Madden’s craftsmanship and design’.

"As a designer, I'm always exploring new mediums and footwear is a category I've always been very passionate about, especially since I'm only a size 5,” commented Bilson. “It's even more exciting to launch a collection online with one of my closest friends and stylist, Nicole, as well as with an industry leader like Steve Madden.”

Madden added, "I'm thrilled to be working with BeachMint and a style icon like Rachel Bilson on this new social commerce brand. Rachel is this generation's Jane Birkin. She has that innate, effortless style. I am so excited to design ShoeMint with her. But unlike the bag named after Jane, there won't be a six month wait for the Bilson!"

ShoeMint.com joins BeachMint’s other online brands: JewelMint.com with Kate Bosworth and celebrity stylist, Cher Coulter; StyleMint.com with Mary-Kate and Ashley Olsen; and BeautyMint.com with Jessica Simpson and celebrity skincare expert, Nerida Joy.

As with all of BeachMint's online brands, ShoeMint members will receive personalised selections each month matched to their Style Profile, along with trend reports, videos, and style tips.

Rachel Bilson has previously served as a designer for collaborations with DKNY Jeans and Macy's for her homeware line, Edie Rose. ShoeMint marks her first footwear collection.

Image: ShoeMint.com