Spreadshirt revenues rise 10.4 percent in 2013

REPORT_ Spreadshirt announced that both its revenues and orders grew 10.4 percent and 12.7 percent respectively in 2013, following a strong December. The e-commerce platform, which enables brands and consumers to create, sell and buy ideas on merchandising, achieved

revenue of 71.87million euros (992.6 million dollars). The company has attributed its growth to platform developments, like the touch-optimised T-shirt designer, and other features.

Spreadshirt

was also ranked 16th in the Pureplay top 30 International e-retailers; a joint study by OC&C and Google on the internationalisation of e-commerce, entitled the Global Retail E-mpire.

“We truly had a year of innovation at Spreadshirt last year and we plan to continue this in 2014,” says Philip Rooke, CEO, adding, “We introduced our own T-shirt collection and saw the successful introduction of the touch-optimised T-shirt designer. As a result, 15 percent of our orders now start on a touch-screen device. Although we have not seen huge growth in the UK, we have big plans for the UK market next year, which is highly competitive due to the maturity of consumers and brands. We’re planning a TV advertising campaign in the summer, recruiting more people and positioning for the long term.”

The USA remains Spreadshirt’s strongest and biggest single market with 15.9 percent revenue growth in 2013. The more established market in Europe achieved 7.2 percent growth. Spreadshirt’s plans for 2014 include further internationalisation to Australia, Canada and Switzerland and expanding its shipping services to additional countries. Three million euros (4.1 million dollars) will be invested into the platform, to continue to improve the experience from touch-screen devices and to make it easier and quicker for brands and consumers to get their ideas on to merchandising. Spreadshirt will also be focusing on its multichannel approach, which was successful in 2013.