Stitch menswear attracts global buyers

Dedicated menswear and accessories trade exhibition Stitch opened the door to its SS11 buying season in London last week to a stronger than ever UK and international buying market. Website registrations were up 500% from the previous

show with a total of just over 2000 new registrations for SS11.

Speaking about the positive outcome of the show, Brian Duffy, Stitch founder and Managing Director, said: “We are delighted with the results from our second show and have had some great feedback from our exhibitors. Many brands have re-signed for next season including Slazenger Heritage and Two Stoned and we are very much looking forward to developing the show, building on the positive vibe and success of our past two shows.”

The exclusive SS11 showcase took place at Old Billingsgate Market and exhibited the very best of emerging menswear designers. Dean West from Pretty Green - British clothing range owned by musician Liam Gallagher - commented: “Stitch proved to be an excellent show for us. Professionally staged in a beautiful location, great brands and product and an extremely high calibre of buyer. We had a very successful and enjoyable show.”

Paul Ellis of Slazenger Heritage also commented: “It’s our first trade show as a new brand. Stitch has been a good experience and a great opportunity to showcase in front of a high calibre of buyers. We have had a great show!”

Now in its second season, Stitch SS11 attracted international buyers from the infamous Japanese department store Beams, Prime Corporation and Frontline, Ibiza. A range of independent and multiple UK retailers were also in attendance including Fenwick, Urban Outfitters, Selfridges, House of Fraser, Harvey Nichols, Debenhams, ASOS, JD Sports Fashion Plc plus Cruise, Choice, Diverse, Therapy, Question-Air and Trapeze clothing.

SS11 Visionary collections by Omar Kashoura, Carolyn Massey, Lou Dalton, Morgan Allen Oliver, Satyenkumar and Forgotten Future were unveiled. Designs were inspired by nature with leopard print tops and natural hues mixing with geometrical printed suits and tailored light weight jackets. A Sense of Vision enabled designers to display their collections in a highly creative exhibition whilst remaining within a business-to-business focused event. Satyenkumar gushed: “It is great to feel supported and be raised on a platform within the event.”

Stitch Menswear AW11 will be showcasing another mix of new and current menswear brands in 2011 which is set again to be a great success.