Street Style takes over fashion weeks

As the four week fashion marathon is about to draw to a close, and fashion’s four main capitals have put on a visual feast of sartorial creations as ever, a new crowd of style leaders have emerged. Now across the globe, street style is becoming

as much a part of the fashion output as the designers collections themselves.

So a whole new group of fashion elite is arising from editors, buyers, models and stylists whose put together prior to shows and key events is giving way to a new photographic breed and direction. Seemingly casual and snapped on the go, these images are now regularly being featured on blogs, websites, facebook, campaigns, retail magazines, as instant go-to’s for how to create everyday looks and incorporate trends into your daily wardrobes. Its about bringing fashion’s weird and wonderful creations, seemingly beyond real, into reality.

Street style in itself has gone a mini evolution recently. Where it originated with the famous images caught by New Yorker, Bill Cunningham, and then lately street blogger, Scott Schumann of The Sartorialist, who were happy to capture images of anyone and everyone who passed by with originality, creativity and flair, now a new breed of fashion photographers are focusing on the inner fashion crew only; notable magazine editors such as Vogue Japan’s Anna Dell Russo, whom retailers and fashion insiders alike are using as fashion celebrities and style icons for their clients and followers.

Of course there is a commercial element steadily streaming in so photographers are flocking to chic, big fashion names as they can charge a higher price if mainstream blogs, websites, retailers come calling for images.

As street style continues to evolve and become a fashion focus, the only concern seems to be now that it doesnt escalate into a full blown attention seeking, commercial roundabout and that the main idea behind it creativity and panache remains at the forefront.