Style-Passport, the online destination for womenswear and beauty, has ceased trading after a “last minute collapse” in securing new investment. The site, which launched in 2011 focuses on holiday wear and beauty brands aimed at making shoppingfor holidays effortless, posted a statement on its website informing customers that it had gone into voluntary liquidation.
on the website blamed the “difficult economic environment” for its collapse, adding that once the investment round failed at the last minute the directors realised that they could no longer continue to trade.
All existing orders will be fulfilled and Style-Passport added that it has contacted all of its suppliers and that it was doing everything in its power to ensure that “none are left materially out of pocket”.
The company has appointed Pat Marsh, Barrie Harding and Marc Potter of Marsh Hammond & Partners to oversee the creditors’ voluntary liquidation.
Founded by Sarah Walter, who is the wife of GQ-editor Dylan Jones, Style-Passport also thanked all of its customers and shareholders who have supported the site over the past two years, and finished by saying “this has been an amazing journey but sadly the destination has not been what we all believed it would be”.