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Ted Baker reintroduces e-commerce site for the US

By FashionUnited

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Fashion

British fashion retailer Ted Baker has relaunched its e-commerce website in the US this Friday, which will reflect the brand's core identity. The revamped website, which is assisted by neoworks and Poke On hybris Commerce, is part of the group's ongoing scheme

to enhance its international online presence and streamline its multichannel offering. Figures have indicated a 48 percent increase in Ted Baker's e-commerce business in the UK between January and June 2014, which coincides with the launch of the group's new website last October.

Rev
amped US website tailored made for the local market

“Ted’s digital presence aims to inspire, engage and service our fast-growing international customer base,” said Eve Henrikson, Ted Baker's head of e-commerce in a statement. “Our ambition is to support our business growth internationally online in an efficient way allowing us to tailor the experience to local market needs which our e-commerce platform continues to allow us to do.”

The relaunched US website offers a similar experience to its visitors in the US as its UK site and has been extended and localized for country by Ted Baker's in house team. “Everything produced under the Ted Baker name has his personality. Ted's growth in the US has been particularly strong and the new 'no ordinary designer website' will continue to write this story of success,” commented Craig Smith, brand communication director for Ted Baker.

“At Ted Baker we work really hard to provide the best customer experience across all touch points. Ted's presence in the US is growing exponentially and the deployment of a new website in this region will help to consolidate our strategic objectives and international presence.”

Tom Hostler, partner at Poke pointed out: "As [Ted Baker] grows into new territories we recognise that customers may need to spend more time with the brand before making a purchase. Just as the new platform recognises different shopping behaviours in men & women through bespoke templates, the same flexible toolkit of components afford Ted the opportunity to craft different layouts for each territory they enter. This allows the right mix of brand, content and commerce to be presented in each market.”

The British fashion retailer continues to perform well, both in its home market and international markets. For the 19 weeks to from 26 January 2014 to 7 June 2014, online sales reportedly rose over 48.1 percent."We are pleased with the performance of our spring and summer collections both in the UK and internationally, which is testament to our skilled and passionate team,” commented Ray Kelvin CBE, founder and chief executive officer at Ted Baker in the interim management statement.

Images: Ted Baker's relaunched US site, SS14 Lookbook

E-commerce
neoworks
Poke On hybris Commerce
Ted Baker