Temperley London to open first flagship

London fashion week label Temperley London has announced that it will be opening its first flagship store in London’s Mayfair this November. The six-floor Georgian building located on Bruton Street, also the home to Matthew Williamson and Stella

McCartney, will house all three Temperley Collections: Temperley London, ALICE by Temperley contemporary line and Temperley Bridal.

The Bruton location will showcase the collections over two floors equaling 2,500 sq ft of retail space, and the flagship will also include a ‘By Appointment’ private shopping salon, and will become the label’s headquarters housing the press and wholesale showrooms, and financial and ecommerce offices.

“It feels like the right time for our company to make this move and embark on the next phase of our business expansion – British fashion is at an important juncture and we are proud to have been part of the journey for the past 10 years,” said Alice Temperley. “Our flagship, in one of the strongest areas of London retail will allow us to showcase what we do with passion in outstandingly beautiful surrounding, and invite the customer directly into our World. We are very excited about this next stage – it feels like the beginning of a whole new chapter.”

Lars von Bennigsen, Tempereley London’s CEO added: “The last 12 months have been a very important year for Temperley London and fantastic for all our lines. We used the past three years to refocus and reposition our company in a changing industry, which is now coming to fruition.

“After implementing a strong and experienced management team we are moving on to the next stage of international development. The opening of the flagship in London is the first step of a series of exciting growth initiatives.”

Temperley opened her debut store in West London’s Notting Hill in 2002, and the Colville Mews boutique will now be redesigned and become a destination store for Occasion Dressing with a focus on eveningwear and the expanding Temperley Bridal range including ready-to-wear and bespoke bridal collections.

Other business plans for the company include the re-launch of the label’s e-commerce in October, as well as the opening of a New York flagship in 2013. In addition, the company recently announced the launch of a new fashion brand ‘Somerset by Alice Temperley’, which is an exclusive line for John Lewis that goes on sale in September.