The Idle Man secures 1.2 million dollar investment

The Idle Man, the online destination for ‘fashion-savvy’ men founded by former head of menswear at Asos, Oliver Tezcan, has secured a follow on round of investment of 1.2 million dollars. The online retailer has seen growth of 40 percent month-on-month, since its launch in May this year,

and the funding from private equity house Foresight Nottingham fund will assist with its continued growth and expansion. In addition to the funding, The Idle Man has also bolstered its senior management team with the appointment of Amanda Minshull-Beech, former finance director of Amazon Europe.

Commenting on why he launched The Idle Man, Tezcan said: "Men are always an after-thought in fashion. Men's ranges are hidden in the basement or plonked on three shelves on the top floor.

"Even online, men have not been catered well. Over the years I've had a nagging feeling that the average guy could be serviced better - and that's what The Idle Man will do."

The Idle Man has been designed so that men can find what they are looking for with minimal fuss and offers a curated edit of the best of the high street - with clothing, shoes and accessories from brands such as Levi's, Nudie, Converse, Vans, Herschel, Religion, Cheap Monday and Eastpak.

The Idle Man bolsters management team following investment

The site has also just launched its first exclusive collaboration with Hype, one of the UK’s leading streetwear brands, on a collection of T-shirts, hoodies, and sweatshirts, ranging in price from 25 pounds for a T-shirt to 40 pounds for a hoody.

The Idle Man will also be launching its own-label range later this month, focusing on the key requirements for every young man's wardrobe, from T-shirts to sweatshirts and jeans to chinos, all at an affordable price.

Tezcan added: "Men, just like women, want to look good. But that doesn't mean they shop in the same way. Men are more interested in getting the clothes they want than trying on everything in the shop.

"Put simply, men would rather be at the checkout than in the changing room. The Idle Man is designed to show men a great look at any price point. Our customers can be confident that they look cool, without having to research the latest from London Fashion Week."

With Mintel reporting that the UK menswear market grew 18 percent between 2008 and 2013, reaching 12.9 billion pounds in 2013 and it is forecast to grow by 27 percent between 2013 and 2018 to reach 16.4 billion pounds, Tezcan explains that he is excited for the future potential of the site.

Tezcan commented: "Men are more interested than ever in fashion. The growth potential is huge for whoever can create a retail experience that meets their needs. That has never really been done before - but the mission of The Idle Man is to change that."

Image: The Idle Man