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Timothy Everest and Sheridan&Co launch design competition

By FashionUnited

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Fashion

British tailor Timothy Everest is partnering with retail design consultancy Sheridan&Co to launch a retail design competition to help find an up-and-coming designer to play a pivotal role in the design of his new central London store. Open to designers over 18 and from all backgrounds, 'The Blue Book:

A Retail Design Collective' competition will provide a launchpad for one designer to have their ideas incorporated into the final design for the new four-storey Timothy Everest store, which will mark the tailors biggest London store.



Designed

to “embrace the way in which the creative world is changing”, the competition will also offer the chance for the most talented designers to make it into the Sheridan&Co Blue Book, a collection of designers that can be called upon when the agency receives an appropriate project brief from its clients.

Sheridan&Co founder and chairman Michael Sheridan said: “This is a unique prospect, but not just for the overall winner. We’re literally opening up our Blue Book of contacts to all entrants, giving them the opportunity to make a real name for themselves in the industry.

“Like any sector, it’s becoming increasingly difficult to get that all-important foot in the door, and that’s exactly what we’re offering here. We want to find the next wave of undiscovered talent and put them in a position to be offered opportunities with Sheridan&Co in the future.”

Timothy Everest offers retail design opportunity

The first stage of the competition invites designers to submit their creative ideas for Everest’s new store to Sheridan&Co, following a brief made available through sheridandesigncollective.com, which states that Everest is looking to form a “clubhouse atmosphere” and that the store needs to be designed to be a “social hub where father and son would happily spend time together”.

A panel of judges, led by Everest and Sheridan, will then whittle entries down to the final ten, which will be displayed to a group of industry experts and creative directors during a special showcase evening at Sheridan&Co’s central London workspace, The Study. The winner will then be selected by the judges taking into account reactions from the industry.

“I am excited to be working with Sheridan&Co as a part of this unique project,” added Everest. “Not only does it allow me to explore vastly diverse concepts for a future retail store, but it also gives us the chance to really engage with and promote design talent across the UK, which is so important in this fierce creative market.”

The four-storey ‘House of Everest’ is due to launch later this year and will blend both a classic and contemporary style, and introduce consumers to Everest’s bespoke tailoring service, favoured by the likes of Jay-Z, Brad Pitt and David Beckham.

Entries for the retail design competition need to be submitted via the Sheridan Design Collective website by March 30.



Sheridan&Co
Sheridan Design Collective
The Blue Book
Timothy Everest