Topshop to livestream fashion show
By FashionUnited
loading...
Among
After the show, there will be a ‘Be the Buyer’ fashion hangout app, which will allow fashion fans to create their own mood boards mixing together their favourite pieces from the runway, and share the looks via social media.
Further features enable viewers to use Google’s multi-person video chat technology to log into cameras in Topshop’s headquarters to get a behind-the-scenes look at the creative process in the lead-up to the show, and ask the design team questions, while the Topshop YouTube-channel has been customised to allow it to receive a live feed from the show’s red carpet.
Additionally, Topshop has also installed a one-off Google+ photobooth at its Oxford Street flagship store, which fans will be able to go into to try on their favourite outfits and have their picture uploaded to an interactive digital window and live streamed at the show.
Justin Cooke, chief marketing officer at Topshop, said: "By partnering with Google we are broadcasting the show to the consumer from every single perspective. A fashion show from concept to creation. With everything from the nail polish to the music instantly purchasable and shareable this really is the future of the fashion show."
Marvin Chow, global marketing director, Google+, added: "Topshop has done an amazing job of creating an unprecedented experience through a number of Google technologies to connect fans with the highly coveted models, designers and influencers behind popular culture and fashion. Just another fantastic experience for our growing Google+ community."
Last season, Topshop teamed up with Facebook and devised a ‘customisable catwalk’ plug-in for its website, Topshop.com.
The Topshop Unique catwalk show takes place Sunday, February 17 at 3pm.