Tranoï's new things

Taking place four times a year, Parisian trade show Tranoï is going international with its magazine by the end of September. The creative platform supports designers, buyers and stores through different spaces and new communication tools.

Tranoï's magazine will present coming season’s collections exclusively, and will feature current collections. The publication is bilingual and is usually published a few days before each of the four Parisian Fashion Weeks. Its 7th edition has a circulation of 8.000 and is available in the USA, England, Japan, Germany, Korea, Hong Kong and Brazil in selected newsstands, bookstores and fashion outlets (9€).

Besides internationalising its magazine, Tranoï is launching an online store dedicated to the public. The site will also be launched at the end of September, and aims to promote Tranoï’s designers all year around. The designers’ platform is dedicated to both professionals and public. The e-store provides biographies, stockists list, pictures and further buyers’ information.

Image: Tranoï website