Tricked out jeans
By FashionUnited
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Gsus and Wrangler want to treat their female clients to a little extra. The Dutch brand Gsus launched the Aloë Vera jeans. The plant, which has healing properties and originates in Sudan, attaches itself to the fibres of the jeans and every time a woman wears a pair, it rubs onto her skin. Gsus claims that in this way the jeans protect against premature aging, dangerous substances and UV-rays. Wrangler developed something similar: the Denim Spa. What does this entail? Jeans that hydrate your skin while you're wearing them. 'Ingredients' like Jojoba and Aloë Vera supposedly moisturize and moreover, cause cellulite to disappear. Wrangler's aim with these jeans - which wearers can enjoy for six to eight washes - is to take comfort to the next level.
The innovations in denim seem to be specifically targeting women's fashion. Levi's took a different approach and joined forces with Nike. Together the companies developed a pair of jeans geared towards skating, allowing men to skate freely and safely in them. Above all, the material is extra thick. Mac also decided to develop freedom of movement for men with its Work Out jeans. The trousers are supposed to be extra comfortable because of the added stretch.
And finally: practical for both men and women is Only's innovative jeans. The Danish label developed a water-resistant pair of jeans, which repels fluids thanks to a special coating. Being caught in a rainstorm will mean never again having to spend the rest of the day in a soaking wet pair of trousers.
Photo small: Wrangler
Photo large: Benetton
Bennetton
Edwin
Gsus
Levi’s
MAC
Only
Wrangler