UK menswear to visit Paris

To increase their media presence and develop their businesses internationally, international design initiative LONDON showROOMS MEN will launch during Men’s Paris Fashion Week. From 24-27th June the showcase will take place at new Tranoi venue

'The Loft’ in Paris, 3rd Arrondissement.

The new initiative will enable the menswear designers to sell their collections with the support of international marketing, media and sales advisers. This season will see fourteen of London’s menswear design talents during Men’s Paris Fashion Week. Tim Blanks, Contributing Editor, Style.com and a member of the British Fashion Council's Menswear Committee, will host an afternoon tea on the opening day to welcome media and buyers.

Caroline Rush, CEO (Joint) of the BFC, comments: “LONDON showROOMS in Paris has been successfully running for four seasons and extending this to some of the best emerging menswear talent in the UK is a very exciting project. We are confident that this new menswear initiative will give our innovative menswear designers the means to further their global profile and businesses.”

The support offered to emerging menswear designers by the BFC, CFE and Fashion East represents a growing interest in menswear in the UK and is a reflection of London’s response to identifying design potential. LONDON showROOMS MEN represents a selection of British talent supported by BFC’s NEWGEN MEN sponsored by Topman, Fashion East’s MAN showcase and the Centre for Fashion Enterprise (CFE) or are special guests such as Christopher Kane Mens and Jeannette’s Pop Up shop.

LONDON showROOMS MEN is a joint collaboration with British Fashion Council (BFC), Centre for Fashion Enterprise (CFE) and Fashion East. The designers visiting Paris include Bernstock Speirs, Blaak, Christopher Raeburn, MIHARAYASUHIRO + husam el odeh eyewear, KTZ, Lou Dalton, Tim Soar, and Jeannette’s Pop Up shop to name a few.

Image: Tim Soar (catwalking.com)