Virtusize signs up first UK retailer

Swedish virtual fitting company Virtusize has signed up Asos after the e-tailer saw a significant reduction in product returns during an extensive six month trial of its ‘Fit Visualiser’ service. Asos shoppers will see the ‘Fit Visualiser’ button located

next to the product image on more than 2,000 of Asos own branded products, which will allow shoppers to tell if an item of clothing fits before purchasing.

The service works by enabling customers to compare the specific measurements of an item they are looking to buy with one they already own. This works by displaying and overlaying silhouettes of the two items, which then means customers can compare sizes and choose which one would fit them best.

Asos returns drop with Fit Visualiser

Hayley Martin, product manager at Asos said: “We put our customer’s shopping experience at the heart of our business, we spent a lot of time over the past 12 months finding out what our customers really wanted out of a size and fit solution which led us to launch a trial with Virtusize.

“Customer response to the solution was overwhelming positive, resulting in us fully launching with the tool earlier this month. We plan to roll out further across our product range and look forward to working closely with Virtusize to continue to develop and improve the experience for our customers.”

Peder Stubert, co-founder at Virtusize, added: “We are excited about launching in Europe’s largest e-commerce market and are thrilled to be working with such a forward thinking company as ASOS.

“Many Virtual Fitting companies have tried and failed in this area because their solutions have been too costly or inaccurate. Our positive results from the ASOS trial signal that there is a bright future ahead for our 2D garment comparison method.”

Virtusize’s ‘Fit Visualiser’ solution is used by more than twenty online retailers in Scandinavia, Germany and Austria, including Nelly.com, Stylebop.com and WeSC, and according to the Swedish virtual fitting company the service has been proven to decrease fit-related returns for online retailers by up to 50 percent.

There are a number of virtual fit solutions targeting retailers, who are trying to overcome low online conversion rates and high garment returns, and they include American companies Truefit and Clothes Horse, which use similar 2D methods to Virtusize. However, the other name making waves in the UK is Fit.me which utilises a 3D modelling approach, and last month the service was given a boost when it netted 5 million pounds in Series A funding.