Wrangler stars at Cannes Lions Festival

Iconic denim brand Wrangler has won five awards for its web and advertising work at the Cannes Lions Awards ceremony. Wrangler's latest advertising campaign Red was honoured with a Gold Prize. Developed by the Wrangler EMEA marketing

and creative teams along with Fred & Farid Paris, and shot by Jeff Burton, the high-energy, visceral print campaign features men and women captured in the heat of the moment, saturated in red water or caught in a fury of red dust.

At Cannes ‘Press Lions’, Red, Wrangler's SS10 campaign, won Gold Prize in Photography. Wrangler Blue Bell, the premium denim line, took home four awards for its SS10 website. Created by the Wrangler EMEA team, in collaboration with Swedish digital agency Kokokaka, bluebelljeans.com employs interactive technology, cinematic special effects and features model Tony Ward.

Wrangler Blue Bell won the Gold Prize for Websites & Micro sites at Cannes ‘Cyber Lions’ in the Clothing & Accessories category; Gold for Craft – Interface & Navigation; Silver for Craft – Best Use of Video; Bronze for Craft – Best Music/Sound Design.

Wrangler's denim history dates from 1904 when the Hudson Overall Company is founded in Greensboro, North Carolina, USA. In 1919, the company is named Blue Bell and in 1947, with the start of a range of jeans for cowboys, it receives the name Wrangler, the name of a working cowboy.

Image: Blue Bell Jeans