Zac Posen launches bridal wear

American designer Zac Posen is to offer his first ever collection of wedding gowns after announcing a collaboration with affordable US bridal wear brand David’s Bridal. Set to debut in February 2014, the Truly Zac Posen collection will be infused

with Posen’s “aesthetic of modern American glamour” and will initially feature six ivory wedding gowns along with five ‘social occasion’ dresses, in a neutral and seasonal colour palette, including lavender and a jacquard print.

Priced from 850 to 1,350 US dollars for the wedding gowns, the ‘social occasion’ dresses will be closer to the 200 US dollar mark, and all will be available in US sizes 0 to 14 off the rack, with US sizes 16 to 26 by special order.

As well as the collection being available in David’s Bridal stores across America, the highly anticipated line will also be available for brides-to-be in the UK via the davidsbridal.com website, and in the new London boutique which is set to open later this year at Westfield Stratford City.

David’s Bridal collaborates with Zac Posen

Commenting on the collection, Posen said: “I drew on many years of making one-of-a-kind bridal gowns that are incredibly special. I’m thrilled to be working with David’s Bridal to bring my technique and craft to a much wider audience.

“The collection draws on an aesthetic that’s glamorous, romantic, strong, with exquisite detailing from the inside out. When a woman wears a Zac Posen gown, I want her to feel embraced and empowered, joyous and confident.”

The store, which has already collaborated with bridal and ready-to-wear designer Vera Wang on a successful accessibly priced collection, White by Vera Wang, is hoping that the Posen line will be just as popular and hinted that additional styles will be added towards the end of 2014.

Even though this will be Posen’s first official bridal collection, it won’t be the designer’s first foray he did design a custom-made wedding dress for his friend and model Coco Rocha when she married James Conran in 2010.

The Truly Zac Posen bridal collection will debut in select David’s Bridal stores and online in from February 2014.

Image: Truly Zac Posen for David’s Bridal