Zac Posen unveils debut bridal collection

New York designer Zac Posen has unveiled his debut bridal collection for US retailer David’s Bridal. The affordable line of wedding and occasion dresses, Truly Zac Posen, will launch in select David’s Bridal stores worldwide and online from February 6, and will be available

in the retailer’s only UK store at Westfield Stratford City.

Posen joins fellow designer Vera Wang in signing up to an ongoing collaboration with the bridal emporium. Wang’s affordable line, White by Vera Wang, is currently on the store’s ‘best sellers’ list, and it is expect that Posen’s designs will also be a success.

The

range consists of seven bridal styles to choose from, as well as 10 social occasion dresses, all of which are rooted in Posen’s signature design sensibility and red carpet heritage. The bridal gowns showcases bold silhouettes and whimsical colours – from a satin fit-and-flare gown with corset detailing and embellishments to a champagne-coloured tulle dress with a featherweight lace overlay.

"I am so honoured to partner with David's Bridal on the Truly Zac Posen line as we have jointly created love notes to brides everywhere," said Posen. "Each design in this collection depicts a romantic femininity with silhouettes that embrace and enhance every woman's body while celebrating life's exceptional moments."

Truly Zac Posen launches at David’s Bridal

The collection aims to appeal to all and the bridal gowns will be offered in an array of sizes that go from 0 to 26, while the social occasion dresses come in a size 0 to a size 14. Each gown is also offered at an accessible price point, with the bridal gowns priced from 725 to 1,295 pounds, while the cocktail dresses start at 175 pounds and the floor-length evening gowns retail for 195 pounds. The collection will also feature jewellery and accessories.

“Since we announced our new designer partnership with the extremely talented Zac Posen, our consumers have been anxiously awaiting the in-store date of his standout designs,” added David’s Bridal EVP and chief marketing officer, Brian Beitler. “His new collection speaks to the beauty, grace and glamour that each woman deserves on her big day and we’re thrilled that our customers can have a ‘Truly Zac Posen’ piece hanging in their own closets.”

David’s Bridal has more than 60 years of experience dressing brides-to-be and has more than 300 stores across the US, Canada, and Puerto Rico. In October last year the US retailer expanded to the UK with a 10,000 square foot boutique in Westfield Stratford City. With 1 in every 3 American brides walking down the aisle in a David's Bridal dress, the brand is hoping to mirror its successful US business model in the UK, by offering a convenient shopping experience where the bride, mother of the bride, bridesmaids and guests can all be fitted in one simple visit.

Truly Zac Posen is exclusive at David's Bridal in select stores worldwide and online from February 6.