Zalando launches UK shopping app

Online retailer Zalando has launched a mobile shopping app for Apple and Android devices for its UK customers. The German-based retailer said the launch of the app was in response to the growth in mobile shopping, with the footwear e-tailer experiencing around 38 percent of visits to

its sites in the first quarter of 2014 via a mobile device.

Robert Schütze, Zalando country manager for the UK, said: “More and more people are using mobile to browse and shop online and it is becoming increasingly important for them, and therefore for us. Our new apps for iOS and Android devices make it even easier for our customers in the UK to shop from the comfort of their own home or when they are out and about.

“We see mobile as more than just a channel – for us it is a whole new way for our customers to shop and experience what Zalando has to offer. Mobile commerce is something that we will be focusing on and we are planning a number of features that will work across desktop, the apps and the mobile site, allowing for an integrated and user-friendly shopping experience.”

Zalando launches app to capitalise on mobile retail growth

The Zalando app has been available in Germany since 2012 and to date it has been downloaded more than three million times. The app was developed in-house by a team of 22 people within the Zalando technology department to capitalise on the rapid growth of consumers shopping via their smartphones and tablet devices and to supplement the mobile version of the UK site that launched in 2011.

“Our customers in the UK are very mobile-savvy and we see a lot of people accessing the website from their smartphones and increasingly from tablet devices” explains Schütze. “At the moment our customers are using the mobile site to get information about the latest trends and inspiration for what to wear. Compared to the mobile site, the app has an optimised product presentation as well as being easier to use with an intuitive design.”

Highlights of the app include features such as intuitive navigation, autosuggest search and a wish list that syncs between devices. The app also gives access to additional features such as the Zalando Barcode Scanner and the option of viewing the products and brands you have recently looked at or searched for.

The free app can be downloaded from the Apple App Store and Google Play Store.

Image: Zalando App