Ben Sherman for charity

British fashion brand Ben Sherman is continuing its collaboration with charity the Teenage Cancer Trust with the launch of its shirt project, ‘The Icons’, as part of the brand’s 50th anniversary celebrations.

Featuring five different icons from the 1960’s through to 2000 including Roger Daltrey from The Who and Jarvis Cocker of the band Pulp, each shirt is limited to 250 and will raise money for the charitable organisation that supports young people diagnosed with cancer in the UK.

The shirts, which go on sale this month, also celebrates English artist Peter Blake, singer and guitarist Bernard Sumner, as well as sibling duo Jake & Dinos, and each shirt costs 125 pounds.

Roger Daltrey, who is a Patron of the charity said: “Music and fashion have always gone together. I’ve really enjoyed being involved in the design process and hope the shirt appeals to the mods out there so they can get behind Teenage Cancer Trust! It’s a charity that’s really close to my heart. No young person should have to face cancer alone.”

Image: Roger Daltrey for Ben Sherman