Claire’s enchanted forest

Teen fashion accessories and jewellery retailer, Claire’s was awarded ‘Best Space Only Stand’ at the recent Clothes Show Live 2011. The brand’s space took on the form of an enchanted forest, with special attractions including a pop-up styling suite, and a dedicated digital and social media area, named the ‘blog garden’.

Judged by the Clothes Show Live team on creativity and uniqueness, the brand was awarded the accolade from over 450 stands, for bringing to life ‘a spectacular shopping and beauty experience for fashion savvy visitors’.

"Claire’s is delighted to be awarded ‘Best Space Only Stand’ for our enchanted forest pop up styling suite. The ambition was to showcase Claire's fabulous fashion accessories in a magical and special environment,” said Hind Hadj, Head of Marketing & Press Europe, Claire’s. “We have had an incredible reaction to all elements of the stand and to the season’s collections. By combining music, social media, makeovers and great fashion product we have given our target consumer a taste of Claire’s world.”

Images: Claire’s