Conde Nast launches Miss Vogue

Conde Nast publications has launched the first British issue of Miss Vogue, the new younger sister to the UK's fashion style bible. The issue is available for free with the June issue of Vogue.

Miss Vogue bears a close resemblance to US publication Teen Vogue, which has enjoyed tremendous editorial and commercial success. Conde Nast UK hopes to attract a younger reader that is not currently catered to with consumer style publications on news stands.

"We hope you enjoy it as much as we have enjoyed working on it," wrote Alexandra Shulman in her editor's letter, which is accompanied by an image of her 15-year-old self." Vogue magazine appeals to all ages but I wanted to produce an edition targeted at younger readers, created with your lifestyles in mind. As with the mother magazine, the fashion is meant to inspire even if you're a bit short on cash."

Young adults have an estimated spending power of 7 billion a year, according to the Guardian, and Britain's 7.5 million teenagers are being courted by the luxury sector. The advertising in the new publication is not only by high street brands Topshop, H&M and Miss Selfridge, but also DKNY, Michael by Michael Kors and handbag brand Coach, many of whose products cost upward of 400 pounds. "A lot of teenagers buy Vogue and I thought they would appreciate a publication specifically for them," said Alexandra Shulman. It will remain to be seen if the new magazine will be launched monthly, or less frequently as a supplement to Vogue.

Images: Miss Vogue