Swedish retailer COS is once again supporting the Frame section of the Frieze Art Fair, which was introduced to the annual event two years ago as an area for solo artist presentations.
This year to celebrate the creative partnership the high-street store has commissioned art students, Emma Critchley, Robert Verch, Julia Schewalie, George Petrou, and Evgeunia Jokhova to create installations in some of its shop windows. Stores taking part include: London Regent Street (Critchley), Frankfurt (Verch), Munich (Schewalie), London Westfield White City (Petrou), and London Stratford (Jokhova).
“COS are delighted to be continuing a successful partnership with Frieze Art Fair and specifically Frame. As an international brand we are proud to support emerging artists from across the globe,” Marie Honda, COS Overall Brand Responsible.
Additionally, the retailer has produced a film with director Simon Elephant to celebrate this year’s fair, featuring clothes from the brand.
Frieze Art Fair is currently taking place in Regent Park, London until October 16.