Fendi Fun Pop-up in Harrods

Italian luxury fashion label Fendi has teamed up with premium department store Harrods to open an exclusive, amusement-themed arcade pop-up store.

The pop-up store, known as 'Fendi Fun', showcases the label's ready-to-wear range, handbags and accessories in a series of luxury vending and arcade machines and offers a personal monogramming service to customers who purchase a Fendi product. The notion behind the themed pop-up shop is a subtle reminder to consumers to rediscover the fun in shopping.

Fendi has also launched its newest handbag, By The Way, in its pop-up shop and offers an additional tail accessory for the bag exclusively to its Harrods customers. The Peekaboo, one of Fendi's best selling handbags has also been launched in a new color in honor of the collaboration, in Harrods signature green.

'Fendi Fun' is currently open on the ground floor of Harrods until June 28.

Photos: Fendi Fun at Harrods, Fendi By The Way.