Giles Deacon x Ann Summers

British fashion designer Giles Deacon is collaborating with lingerie brand Ann Summers on an exclusive “lingerie and sexcessories” collection, launching in-store and online on May 1.

Deacon isn’t shy about doing collaborations, he has previously worked with Deacon New Look, Sky, and Cadbury’s, however this marks the first designer partnership for the lingerie chain and is part of the brands move towards extending its offering and “widening its appeal” to take on other high street brands.

The collection for Spring/Summer 2014 incorporates hand-drawn laces and prints designed exclusively by Giles for Ann Summers, and include four key lingerie and erotic ranges: Surrender, Aphra, Beau and Garland. In addition, the line also offers fashion-forward sexcessories, featuring rose gold intertwined necklace and cuffs, lurex lace eye masks and a feather tickler, as well as a range of hosiery.

Commenting on the collection, Deacon said: “I knew at the start when designing the collection that I wanted it to combine great shapes, thoughtful details and to be of the highest quality that would enable the pieces to be aspirational yet affordable.

“I also thought about different women who might be buying these pieces when designing the collection, with different aspects to their personalities whether that’s flirtation, dominance or playfulness - the finished collection enables them to pick and choose and have some fun with all of the ranges as a collection of lingerie that can be the foundation for any outfit or occasion.”

Images: Giles for Ann Summers