H&M for Brick Lane Bikes

Swedish fashion retailer H&M is teaming up with Brick Lane Bikes of East London to create a men’s capsule collection inspired by the urban cycling scene.

The 11-piece collection designed by H&M and tested and approved by Brick Lane Bikes, one of the world’s leading custom-bike specialists, combines the function of cycling wear with great city style for both on-and-off the bike.

Inspired by both vintage pieces and today’s sports performance, the collection is made from sustainable materials as part of H&M’s Conscious work, and will launch on March 7, 2013 in around 180 stores worldwide, as well as online.

Commenting on the new collection, Petter Klusell, designer at H&M, said: “We are thrilled to be making this collection with Brick Lane Bikes. Cycling is a global phenomenon, with so many men choosing to cycle both to commute and for pleasure. This men’s collection has all the utility and function riders need, combined with a great sense of style.”

“We are extremely excited about the H&M for Brick Lane Bikes collection. Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best,” added Feya Buchwald, founder of Brick Lane Bikes.