Heidi Mottram new campaign

Known for her eel skin bags and purses, accessory designer Heidi Mottram released a new campaign to push her AW11 collection. Together with photographer Dave Wise, the she created a collectable range of artisan imagery.

The limited edition ‘Aurora’ bags are inspired by Aurora Borealis and Aurora the goddess of dawn. The collection, under the label thirty/50 by Heidi Mottram, is limited to thirty bags and fifty purses. The Shagreen campaign is about passion, grace, aggression and power. The images feature dance centric poses, and is inspired by the history of the Shagreen Stingray.

Heidi Mottram's bags and purses are individually designed in London, and produced from fair trade eel skin. She graduated from the London College of Fashion and Central St Martin’s, and started her career working with Vivienne Westwood and Matthew Williamson.