House of Holland ice cream van

With provocative t-shirt slogans such as 'lick me', the House of Holland traveling ice cream van will be touring the UK this summer.

On sale won't be your favourite ice cream, but rather House of Holland's vibrant and technicolour printed tees, tops and dresses, as well as a statement range of accessories and jewellery.

Known for its anything but subtle approach to fashion, Holland's designs are a collection of playful separates marketed for the young adult market. You might struggle to find the same quality of the new wave of London Fashion Week designers, but with his pr savvy approach to fashion and easy shapes it's a winning formula.

In London the van will be stationed in Covent Garden's King Street and near Carnaby Street.

Images: House of Holland mobile store