Jenny Packham for Debenhams

Department store Debenhams is launching a new occasionwear line with British designer, Jenny Packham in April. Famed for her red carpet gowns, which have recently been worn by Angelina Jolie and Kate Winslet, the No.1 Jenny Packham collection will join the Designers at Debenhams portfolio.

The exclusive collection featuring womenswear, childrenswear and accessories will launch in store in April and will cover approximately 8,300 sq ft of space across 72 Debenhams stores, and will expand into a further 56 stores later in the year.

The addition of Jenny Packham is part of the retailer’s ongoing strategy to further grow market share on occasionwear, a category it already leads. The line consists of 19 dresses offering options for bridesmaids, wedding guests and prom attire, as well as the designer’s first foray into childrenswear, with prices ranging from £85 to £160.
The collection is supported by a range of bags, jewellery, shoes and occasion headwear, with prices ranging from £18 to £160.

“Introducing Jenny Packham reinforces both our commitment to supporting British fashion and our position as market leaders on occasionwear,” said Suzanne Harlow, Debenhams Group Trading Director. “The line brings something new and exciting to our offer and we are thrilled to have her outstanding talent on board.”

“My collaboration with Debenhams is a great opportunity for me to offer my signature style at an attainable price,” commented Jenny Packham. “My aim always is to design styles that create glamour and excitement whether it is for the red carpet or a teenage prom.”

Images: Danielle Wightman-Stone