Juicy Couture on Regent Street

American lifestyle and fashion brand, Juicy Couture, unveiled its new UK flagship store yesterday on London’s Regent Street, with London-born model Tali Lennox flanked by twenty Vespa-riding Juicy Boys.

The 4,500 sq ft flagship store, which is set to replace the brands current shop on Bruton Street when it closes at the end of August, houses the women’s, girl’s and baby apparel, as well as accessories, fragrances and jewellery lines, for both the brand’s mainline Juicy Couture line and the premium Bird collection.

Inside the store, Juicy have restored the iconic building to highlight its original details, including the white marble staircase sweeping around a wrought-iron lift, and a grand chandelier.

“The store really celebrates this city, a place near and dear to Juicy’s heart—it’s the perfect mix of LA and London,” said Chief Creative Officer and President LeAnn Nealz at the flagship launch.