Kenzo x i-D and M.I.A.

i-D magazine, now owned by Vice, has produced a music video in collaboration with French fashion house Kenzo.

The video is a rainbow rave explosion starring glow-in-the-dark M.I.A.

Directed by Daniel Sannwald and styled by Julia Sarr-Jamois, the video features club visuals and Kenzo's signature eye motif equally mixed.

According to the Guardian, it's a collaboration that makes sense from both sides – all people involved appeal to a consumer of contemporary cool.

Image: M.I.A. Kenzo video still