As the tension increases in the UK, it is interesting to see that denim brand Levi’s used rebel action in their new 'Legacy' campaign. The global film illustrates young people wearing Levi's jeans inspiring them to live their life as their own, and ‘Go forth’. To illustrate the rebel without a cause feeling a couple of shots are made in front of a police-looking force. A rather bad timing to be launching such a spirited movie, luckily the voice over explains the meaning of the campaign.
