LFW: Mulberry SS12

Delectable sherbet colours and candy floss hues where order at the day at the 9am Mulberry presentation on Sunday.

The collection was inspired by the "neon-festooned lights at Blackpool" creative director Emma Hill said after the show. "I was looking at pictures of when I was growing up in the Seventies and holidays meant sitting on the beach with a cagoule on. It’s still very rooted in outerwear and she’s still very Mulberry and that English girl.”

“She is a bit vamped up and a bit sexier – she’s a posh pier girl,” she described, pointing out in particular the embellished pieces – a skirt, a jewel-encrusted hoody and bomber, the more runway pieces.

On the runway were rain macs and flowing pleated skirts, colour-blocked sundresses layered over long-sleeved T-shirts. The more animal-themed pieces came as embroidered and appliquéd jackets and dresses to bring that quirky and quintessential Mulberry mix.

Despite the early morning call, Kate Moss and Twilight actress Kristin Stewart were on the front row.

Images: AP