LFW: The front rows

Celebrity front rows, or FROWS, are as much talked about during London Fashion Week as next season's collections. Designers and brands love to enlist celebrity friends to support their catwalk endeavours which ultimately filters down to sales and keeps media interest high. A few column inches in the daily papers and freesheets will have millions of readers associate the brand with a celebrity, especially if they have been dressed for the event.

Below our selection of the best front rows during LFW so far:

Temperley London:
Temperley was the only designer with a royal attendee on its front row, or at least royal by relation. Pippa Middleton joined actress Rosario Dawson, Peaches Geldof and model Laura Bailey for Temperley's signature maxi dresses and red carpet pieces. Ms Middleton recently wore Temperly to a friend's wedding, not to mention she turned to the designer for her sister Kate Middleton's pre-wedding event.

Burberry:
Burberry babes Rosie Huntington-Whiteley, the current face of its Body fragrance, and Lily Donaldson led the way for its glamorous front row. They were seated with Siena Miller, Gemma Arterton, Kanye West and Ms Anna Wintour to name but a few A-listers. With Arizona Muse, Jourdan Dunn and Cara Delevingne on the catwalk, it was celebrity-packed back both front and back of house.

Mulberry:
Mulberry was the hot ticket of the week when it came to its front row. Stalwarts Kate Moss and Kristen Stewart caused a media frenzy when they showed up for the 9am show. Kelis and Eliza Doolittle were also spotted at the Mulberry party after the show.

Whilst not a show, the Moet and Chandon Etoile award party for Mario Testino certainly drew a glamorous crowd. Kate Moss, Rosie Huntington-Whiteley and Georgia May Jagger toasted Mario Testino at a 1930s-themed bash, which was also attended by Jasper Conran, Jasmin Guinness, Ellie Goulding, Erin O'Connor, Cara Delevingne and Sienna Miller.