London Collections: Men Day 2

Day 2 of the London Collections: Men catwalks saw Italian brand Moschino bring its colourful menswear collection to London for the first time. With Jeremy Scott at its creative helm, the paradoxical styling of Moschino's SS15 collection is bold, brash and full of humour. Slogans on suits, witty takes on the Chanel and Hermes logos and gold embroidered dollar signs on sportswear showed customers they can have their cake and wear it too.

Margaret Howell is a designer who understands her customer and tweaks her staple designs season after season. It has proven to be a winning formula with this season Howell showed all the hallmarks of a classic collection in light shades of grey, beige and chambray blues. Boxy jackets and comfy coats were some of the key items, as were the workman shirts.

J.W. Anderson's masculine versus feminine silhouette made another return this season and will have men wearing scooped necklines and crop tops next season. Shock tactics aside, this appeal of wearing landscape knits or tailored twinsets will not be to everyone's taste.

Alexander McQueen showed graphic shocks of red, yellow and blue twisted over crisp white tailoring and patent black pieces like Alexander Calder’s bright, disjointed kinetic sculptures. A white double-breasted jacket was belted at the chest and featured silk red inserts. Elsewhere an oversized waistcoat was teamed with a swirl-printed shirt with a slim cropped trouser.

Futurist sportswear was the order of the day at Christopher Kane. Drawing inspiration from 3-D flip book graphics, the clothes featured abstract prints on outerwear, sweats and T-shirts. Fabrics were luxe, however, like ultra-fine cashmere cotton and textured wool jacquards.

Images: SS15 menswear London