Matchesfashion.com launches own footwear line

Luxury online store Matchesfashion.com is preparing to launch footwear from its own brand Freda for the first time. For its first step into footwear, the e-tailer joined forces with footwear designer Penelope Chilvers to develop a capsule collection for Spring/Summer '14. The line features three styles of espadrilles, which were inspired by some of Chilvers best selling styles and combined with the lace print used for Freda's S/S '14 collection.

"This season it was all about the espadrille, so, for me, it wasn't so much the right time to launch shoes for Freda, but rather the perfect moment to collaborate with Penelope on this capsule collection," said CEO of Matchesfashion.com, Ruth Chapman to Vogue.

Prices range from 125 for a classic flat espadrille to 165 for a wedge style. "I have always admired Matchesfashion.com's ability to pick out the best and curate collections beautifully," commented Chilvers. "It's been a pleasure to produce some exclusive designs for Freda in some of our best-selling styles."