Michael Kors partners with UN

American fashion designer Michael Kors has announced a long-term partnership with the United Nations World Food Programme, dedicated to helping solve the international hunger crisis, to raise awareness and funds.

As part of the long-term fundraising campaign, Michael Kors has committed to raising millions of dollars over the next few years through a combination of awareness-focused campaigns, special events and limited-edition fundraising products, starting with the launch of two unisex watches in March as part of its ‘Watch Hunger Stop’ campaign. For each watch sold, 100 children will be fed via the World Food Programme.

To kick start the new partnership, the designer has released a public service announcement featuring notable figures from the worlds of fashion, film and music, including Karolina Kurkova and Bette Midler, with each star stating a statistic to raise hunger crisis awareness throughout the fashion and global communities.

“I am so proud to be joining the World Food Programme in one of the greatest global fights of our time–the battle to end hunger,” said Kors. “Over the years, I’ve had the great fortune of travelling the world and experiencing new cultures and people. And if there’s one thing I’ve learned, it’s that millions of people all over the world are struggling to feed themselves, and their families, everyday. I want to lend my voice and my efforts to this international cause.”

The UN World Food Programme has been providing food assistance to vulnerable people, particularly mothers and children, around the world for 50 years. In partnering with WFP, Michael Kors hopes to raise awareness and funds that will help to eradicate what WFP has deemed “the world’s most solvable problem.”