Missoni zigzags Bugaboo

Italian fashion house Missoni teamed up with stroller brand Bugaboo. With the collaboration, Missoni is moving more into lifestyle, which seems to be the next step following the introductions of Missoni Home and Missoni Hotels.

Missoni created two bespoke prints and a blanket, one to fit the Bugaboo Bee and another for the Bugaboo Cameleon. The patterns are exclusively designed for Bugaboo, and made in Italy. To support the launch of the new stroller collection, the two worlds of fashion and design are brought together in an Op Art inspired movie.

It is not a first the Dutch stroller brand links up with a fashion label. In the past, Bugaboo worked with Marc Jacobs, Gwen Stefani, Paul Frank and Dutch designer Bas Kosters. The Bugaboo Meets Missoni collections is available from July across the globe.