Models DIY project

The days of coordinated campaigns are behind us, New York label Rag & Bone gave models a selection of clothes and a camera to shoot the campaign themselves. The models facing the DIY (Do It Yourself) campaign include Abby Lee Kershaw, Sasha Pivovarova, Lily Aldridge, and Edita Vilkeviute. Rag & Bone gave the girls complete freedom to style themselves, and keep a video diary reflecting their personalities whilst travelling to Sydney, Tennessee, Corsica and Jamaica.

The Rag & Bone advertisement launched in Manhattan, and is live on the brand’s website. Collete features an exclusive window display of the DIY shoot. The label launched in 2002, and is the brainchild of Marcus Wainwright and David Nevelli.