On | Off AW11 fashion flick

Trade fair On | Off collaborated on a fashion film with Creative Director Tuuli in association with W Hotel. Stylist Scott, Robert Clark, photographer Rankin, and W Hotel also collaborated on the movie, which explored the ideas behind the AW11 collections on show during On | Off. Featured designers in the Switch|On movie are Louise Amstrup, Hasan Hejazi, Julian J Smith, Charlie le Mindu, Jayne Pierson, Flaguni & Shane Peacock, and Ashley Isham & Ada Zandito

Switch|On is available to view at onoff.tv and rankin.co.uk. Further more the garments of the film are on display at the new W Hotel located on Leicester Square. The movie and showcase launched at an exclusive event hosted by On | Off. The trade fair is known for bridging on and off schedule designers during London Fashion Week.