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OVO pop-up store at Browns Focus

21 Mar 2014

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October's Very Own (OVO), the clothing and lifestyle brand created by artist Drake, is set to launch a pop-up store in British department store Browns Focus, part of the iconic Browns.

OVO first began life as a blog and as a way for the artist to connect with his fans and since then has grown into a lifestyle brand that represents Drake' s own style.

The SS14 collection offers a variety of T-shirts, hoodies, beanies, as well as varsity jackets which were previously exclusively available at select stores in Paris and Toronto. Dominated motifs for the collection are owls, omega characters as well as slogans in Arabic.

The pop-up store is set to launch from March 22 to March 27 and will be available online as well as in-store, with prices beginning at 25 pounds.