Pinko pops up

Italian fashion label Pinko has opened a pop-up store on South Molton Street, London. The store, which will be open for four months, is the brand’s third stand-alone shop in London, and marks its first in Mayfair.

South Molton Street is a pedestrian area known as the ‘Lanes of Mayfair’ and Pinko chose the area for its temporary store due to the host of international brands and specialist independent retailers that serve the area, which the label states is “reflective of its own brand DNA”.

Pinko has more than 800 sale points around the world, including flagship stores in London, Paris and Milan, and this pop-up joins its stores on the Kings Road in Chelsea and Brompton Road in Knightsbridge, as well as concessions in Harrods and Harvey Nichols.