Z Zegna debuted a new collection at Pitti Uomo as the company presented its first collection designed by its former creative director Paul Surridge and Zegna Sport head designer Murray Scallon. The amalgamation of the two designers was to fuse the company's dna of Italian tailoring with a sporty side, and to appeal to a new younger audience.
The new Z Zegna brand seems to cater to the urbanite with outerwear an important feature in the collection. The "motor parka," designed specifically for men who ride a motorbike or a Vespa, was a cross between a short jacket and a cape.
For its tailoring Z Zegna has developed a Techmerino fabric, which is made of wool but is light, breathable, and basically rip-proof material was employed for everything from drawstring-waist shorts and crisp blazers to slim trousers and hooded windbreakers.
Co-designer Scallon stated: "Zegna is a name that's hugely known, but maybe the younger generation still thinks of it as something their father would wear. This collection is all about celebrating the accessibility of what Zegna can be, and making it relevant for a younger generation."
Images: Z Zegna Pitti SS15