Puma x Solange Knowles

Sportswear brand Puma has appointed singer Solange Knowles as a “creative consultant” to lend her creative talents to its women’s lifestyle category. Her debut collection, Girls of Blaze Disc, inspired by the sights and sounds of Brazil, features four unique styles of the Puma Disc Blaze trainer, the world’s first laceless running shoe that was first introduced in 1992.

The collection celebrates Brazil ahead of the 2014 world cup and Solange enlisted four up-and-coming designers including Gerlan Marcel of Gerlan Jeans, visual artist and musician Hisham Baroocha, and Darlene and Lizzy Okpo, design team for the women’s wear collection William Okpo, to put their own creative spin on the iconic Puma style.

“Working with Puma has allowed me to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams,” explained Solange. “I've had so much fun producing special content, events, and working alongside the Puma team with some of my favourite emerging artists, photographers and graphic designers to create activations that really celebrate both mine and Puma's approach and philosophies.”

The collection is exclusive to Opening Ceremony until February 22, and then it will be followed by key US-based specialists including RIME, Revolve and American Rag, as well as department stores, such as Nordstrom and Fred Segal.

Images: Puma - Girls of Blaze Disc Collection