Record breaking y-fronts

Underwear brand, Pants to Poverty has become record breakers by cramming 57 people into one pair of pants at West India Quay, London. The brand was successful in breaking the record, Most People Gathered in a Single Pair of Pants, as part of the Guinness World Records Day celebrations.

As well as breaking records, the fair-trade label also took the opportunity to raise awareness about ethical working conditions in the fashion industry.

Other amazing records broken at the seventh annual celebration included: the largest rag doll measuring 9m was achieved by students of the Textile Institute in Mulhouse, France; the fastest time wrap a person in newspaper is 3 minutes and 7 seconds and was achieved by Francesca Librae for the Daily Star Sunday in London; and Tescos achieved the record for the fastest motorised shopping trolley achieved a speed of 42.8746 mph.

Image: Guinness World Records