Stonemen launches in the UK

Stonemen, the new Australian underwear brand, is bringing its seamless, 360 degree digital prints to the UK lingerie market.

Created by three friends, Stonemen designs underwear that is inspired by natural landscapes, with a retro styling twist. The current collection features designs ranging from galloping horses to the New York skyline, to landscape scenes such as trees and a red sunset.

Commenting on the concept of the brand, creative director, Marc Debnam said: “We wanted to create a fashion forward piece rather than just plain underwear – leaving the attention to detail in the prints and having classic, clean cuts and top quality fabric with a simple and sophisticated elastic waistband.

“We bring underwear with untainted images meaning no seams, splits or breakdown of pattern in our perfect 360 digital images.”

The brand offers trunk and boxer style for men and a retro, boyfriend brief style for women, and for every pair of briefs purchased the brand is donating 1 Aus Dollar to one of their four chosen charities: Greenpeace, Sea Shepherd, My Life and Surfers for Cetaceans.