Today in London...

The windows at Selfridges on Oxford Street are skater chic in celebration of the department store's new skateboard campaign, called Board Games.

With over 1000 skateboards designed in collaboration with brands including Stella McCartney, Erdem, Yohji Yamamoto, and Mawi, Selfridges is bringing skater fashion to the masses, with the season's surf and skate trend.

Images: Selfridges London