Toms opens first pop-up in the UK

American footwear brand, Toms, which matches every pair of shoes purchased with a pair of new shoes for a child in need, has open its first ever UK stand-alone retail space. The pop-up shop located in Seven Dials, Covent Garden, spans across two floors, and will be open for just two months.

The concept store will carry the brand’s spring/summer footwear collection and its newly launched eyewear range on the street level floor and the basement will act as a creative hub hosting a series of events, including the Debut Contemporary Exhibition, which features seven one-of-a-kind Toms eyewear art.

Toms will also be hosting a community fair on May 5, featuring live music, food, drink, and customising sessions, to celebrate the brand’s 6th birthday.

Launched in 2006 by Blake Mycoskie, the brand has given more than 2 million pairs of new shoes to children in over 40 countries through giving partners across the world.

The Toms pop-up will be open at 69 Neal Street, London until June 28.

Image: Danielle Wightman-Stone