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Very X Kimberley Walsh

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By FashionUnited

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Very.co.uk, owned by Shop Direct, is adding a new celebrity to its roster, with Girls Aloud singer Kimberley Walsh becoming the latest star to edit a fashion collection for the online retailer.

Walsh has selected a 23-piece edit of Very.co.uk’s Spring/Summer 2014 collection, including block colour dresses, vibrant floral prints and cute tea dresses mixed with a range of wardrobe staples. The pieces she has selected range in price from 29-79 pounds and will be available in sizes 8 to 20.

“It has been so much fun selecting my favourite pieces for the edit,” said Walsh, who is also the face of the capsule collection. “I wanted to choose glamorous and easy-to-wear pieces and include something for everyone and I think I’ve achieved that.”

Very is known for its celebrity collaborations, the online fashion retailer has collections designed by Fearne Cotton and TV presenter Holly Willoughby, and earlier this year the brand named Made in Chelsea star Millie Mackintosh the face of its Love Label campaign.

Jon Owen, retail director at Very.co.uk, added: “At Very.co.uk, we help our customers to live a stylish life. Collaborations like this make the world of celebrity style more accessible to our customers and we are anticipating a fantastic response.”

Walsh’s edit will launch online on December 10, with further releases throughout January and February 2014.


Kimberley Walsh
Very
Very.co.uk