Very x Rochelle Humes
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The Saturdays' singer Rochelle Humes has become the latest celebrity to launch a fashion collection with online retailer, Very.co.uk.
Following in the footsteps of Fearne Cotton, Holly Willoughby, Made in Chelsea star Millie Mackintosh and Girls Aloud singer Kimberley Walsh, Humes has created a capsule collection that draws upon her own “personal sense of style”.
The 19-piece summer line also takes inspiration from the season’s trends and includes bodycon dresses, short suits and printed jumpsuits in a range of vibrant colours, utilising colourful lace and scuba fabrics.
Commenting on her first fashion collection, Humes said: “Creating my first fashion line has been a dream come true. I’ve always loved fashion but now felt like the right time for me to create easy-to-wear pieces and include something for everyone. Working with Very.co.uk, I think I’ve achieved that.”
Jon Owen, retail director at Very owner Shop Direct, added: “At Very.co.uk, we help our customers to live a stylish life. Rochelle brings with her a wealth of fashion experience to make the world of celebrity style more accessible to our customers and we’re anticipating a fantastic response.’’
The collection launches on June 12 with prices ranging from 25 to 59 pounds.